Halloween weekend we cranked out our 10th annual Montest down at Donovans Reef. There was plenty of carnage in the water and epic costumes what...

Stoked to introduce the Aloha Xchng Ama'Ama in collaboration with our good friends at Zamora Surfboards. These hand shaped performance twin fins (not fishes) offer...

It's here! Now you can pack all your essentials into one bag with our first ever fanny pack design. Made for all your adventures and travels,...

Introducing our Aloha Exchange surf leash. All the classic features of your go to every day leash with a couple extra added custom details. Good fo'...

There is nothing better than a cool morning breeze with a cup of coffee. We headed up to Koke'e to test out our newest 12 oz...

Introduce yourself and tell us a little bit more about where the nickname, “Hairy Belly” came from?  My name is Jason Kagimoto and I was born...

Our new quick dry towel collection is here! We have lots of new designs and collaborations that we are excited to share with you. The...

You can't go wrong starting your day at Lawai Market. We headed over to test out our newest designs of our best selling Miir Mugs....

It’s spring break and what better way than to spend it with a bunch of groms skateboarding and enjoying the sun. We headed out west...